ios - Difference between AdMob and DFP networks? -

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I am trying to display interstitial ads along with bankers on my iOS application. But now I have confusion over ad network. How can AdMob differ from DFP and who is better for advertising, can someone help? Thanks in advance.

AdMob is an advertising network, you earn money by displaying advertisements from the network as a publisher You can. Advertising companies will be paid without direct contact with advertising companies.

DFP is an ad server provided as a cloud solution. You can set an example yourself but it is empty. There are no ads in it You will need to go out, get advertisements from advertisers, book campaigns in ad server and display ads in your app. You will be in direct contact with the advertising companies and will charge them directly.

For simple monetization, go from AdMob. If you have a very popular app and the market you are in, you might want to set up a sales team that receives premium ad campaigns, then you can use DFP to manage your premium campaigns and You can also configure to use AdMob for ad impressions filled with premium campaigns.


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